This & That

Take it personal. We do.

You will probably find that this site has more of a personal touch than is common.

Advising clients, whether on private or commercial matters, is a very personal thing. It is about trust and chemistry - and personality.

That is why we do not devote too much space to telling you which universities we attended or to listing our practice areas and skills. Some things should be taken for granted. Or rather perhaps, are not guaranteed by CV listings anyway.

On the Danish section of this site we air our opinion from time to time on various controversial subjects. We consider that our duty. Here, you will also find quite detalled and private portraits of some of us. We are not afraid of inviting you behind the scenes. In fact, that is where it gets interesting.

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On the global scene

We are a proud member of Multilaw, one of the most prestigious global network of law firms.

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We were one of the founders in 1990 and have been there ever since.

Managing partner Jørgen Pedersen says: "Multilaw means that we have very close personal and professional ties to top law firms and lawyers around the globe. The international yellow pages are not one of our tools as it is to so many others. And Multilaw gives us an additional opportunity to monitor closely what is happening on the legal scene internationally".

An innovative law firm

More than words ...

As a firm we prefer to lead the way rather than follow. For many reasons. One is that we think business as much as we think law; the proactive and innovative approach is in our blood. Another is that our work and clients benefit from it.

Our record shows that these are not empty words.

*   We were the first Danish law firm, in 1987, to adopt an artificial name rather than the names of the founding fathers and to set up offices in several jurisdictions which was, at the time, not exactly in keeping with the very restrictive rules of the Danish Bar Association   *   In 1989, when international law firm networks were very few, we were one of the founders of Multilaw   *   Where a marketing function is the standard among bigger law firms we took it to the next level a number of years ago hiring three full-time sales consultants whose only function remains to sell our services   *   Our firm's infrastructure has been fully integrated for many years although we have several offices: one management and administration, one IT system, one phone and fax number etc.   *   We have established a network of consulting and servicing companies that offers unique opportunities to our clients and is an almost inexhaustible pipeline for Advokatgruppen   *   We constantly employ anywhere between 15 and 30 law students, thus keeping apace with the next generation of professionals.

If you looked yesterday and think you know where we are, try looking again today ...

Synergy and branding

Advokatgruppen is at the centre of a network of companies which makes us a strong, unique and innovative player among law firms.

Here are a some of our sister companies:

Patentgruppen counts more than 30 skilled professionals including European Patent and Design Attorneys who service Danish and international clients with respect to patents, utility models and designs. In the grey area between law and technology Advokatgruppen and Patentgruppen complement each other.

Inkassogruppen collects a huge amount of debts every year for Danish and international businesses from Danish and foreign debtors. We are one of the major players in the field.

Parkeringsgruppen is one of the biggest private carpark companies in Denmark servicing parking sites in more than 25 Danish cities.

Kursusgruppen offers courses in law not only to the Advokatgruppen community, but to other law firms, financial institutions, commercial real estate companies and other businesses. In 2010, more than 1,000 externals will attend our seminars.

Boggruppen, our latest venture, is a publishing house which will focus on law books for practitioners at a very reasonable price.

Several of our companies have over the past years repeatedly been nominated as Gazelles, some of the fastest growing Danish companies, by Børsen, one of the leading Danish business newspapers.

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Elephants, negotiations and spicy food – Multilaw Academy 2010

By attorney Søren Vasegaard Andreasen

Every year Multilaw – an organization for lawyers with more than 6.500 members across the world, of which Advokatgruppen is the only Danish member – organizes a week-long course for younger lawyers. The aim is for the participants to get an increased understanding of the legal system in other countries, just as it gives ample opportunity to exchange experiences and get to know one another better.

I had the privilege of representing Advokatgruppen at this year’s academy which took place in Chiang Mai in northern Thailand. My excitement was considerable both as I had never before visited this part of the world just as I, on my return, was less than a week away from getting married.

25 participants from 17 countries took part in the academy. The countries were USA, Brazil, Singapore, Vietnam, China, Malaysia, the Philippines, Thailand, Denmark, the Netherlands, Spain, France, Greece, United Kingdom, Germany, Poland and Uzbekistan. During the week it became apparent that different countries could have a very different view as to how the law should be interpreted and practiced the world over, as well as differences in how lawyers work with the law surfaced.

Every day we spent 8 intensive hours on lectures, discussions and negotiations among others built around a fictitious trademark dispute. This presented the opportunity to talk about differences as to how the case would end out in the various countries as different countries have different demands as to when an agreement can be considered final. Choice of law and choice of venue therefore can be of the utmost importance when an international case is presented to the court.

There was also time set aside in the program for the less serious. One afternoon we left by bus for an elephant camp nearby. On the way I had my first experience eating with chopsticks which wasn’t made any better by the fact that we were sitting in a moving bus going down a mountainside. At the elephant camp we watched a show in which the elephants among other things played football and painted rather remarkable paintings. We also had time for a half hour ride on the back of the elephants in the hills surrounding the camp.

In Chiang Mai we visited a Buddhist temple and spent a few hours at the famous Night Bazaar. This presented a golden opportunity to test negotiations in practice as the price of all items for sale was up for negotiation. The price was usually lowered by 20-40 % and in a single place I managed a 70 % discount.

Each night we were presented with first rate Thai food although I quickly learned not to trust the Asian participants when they promised me that a certain dish wasn’t very spicy. My face turned crimson more than once after I had tried a new dish.

The culture of Thailand was quite alien to me. To see Buddhist monks in orange cloth, loose dogs and entire families on one motorbike was just some of the things that caught my attention. Other participants could report of elephants being transported on the back of trucks with their trunks hanging down over the front view mirror. Every single Thai I came in contact with was extremely hospitable and it is definitely a people that I look forward to visit again.

So what did I gain from Multilaw Academy 2010? 25 new friends for a start. People I can always contact about legal matters regarding their countries, as well as travel advice if I go to visit their region. Increased knowledge of different legal systems and cultures, particularly Thailand and the Thai people. It was a week in Thailand from which I can take the events and people I met forward with me through the rest of my life.
 

(August 2010)

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